Google Profits & Google Cash are some of the two most popular Adwords / Affiliate Marketing ebooks on the market so if you're wondering (like I once did) which book to buy then I'd recommend Google Profits. My full review below will give you the details on why I prefer Google Profits to Google Cash.
I've recently purchased Wade Winger's Google Profits and I must say that its one of the better Google AdWords ebooks around. I like especially since it focuses a lot on Google AdWords & Clickbank which is pretty much what I do right now.
Google Profits is a 69 page pdf ebook and one-page quick start guide. Wade starts off by explaining the basics such as what is an affiliate program, what is clickbank, what is AdWords, and why AdWords and clickbank are such a powerful combination. Google Profits is a 5 step program that teaches you how to start making money with AdWords and clickbank. What I like about the book is how the process is broken down into 5 very easy to follow logical steps.
Wade also gives you very specific details on for example what you need to do to determine if you should continue with your campaign or test a new one, how to bring your campaign to the next level, which other search engines you should consider. Everything in a logical step by step fashion. A lot of times you're told to test a campaign and if you do not get any sales to delete it and try another one. How long should you test a campaign? How many clicks before you trash it? These questions are not answered in other books that I've read. Wade provides you with very specific figures such as wait till you receive x amount of clicks and trash the campaign if you have not made a sale. That sorta thing.
Even if you're a newbie and never heard of AdWords or Clickbank before, Google Profits teaches you from how to sign up with Clickbank to how to start running your campaign on Adwords.
Google Profits vs Google Cash
Google Cash looks to have received a lot more publicity than Google Profits. Google Cash was one of the first AdWords related ebooks I purchased and at the time I thought it was quite good. That was before I had even started experimenting with Adwords. Google Cash provides you with a good foundation on what AdWords and affiliate marketing is all about. What I did not like about it was that Google Cash makes it sound so much easier that it really is. Google Profits provides a much more realistic view on how to make money with AdWords and affiliate marketing. Google Cash starts off with an overview of what AdWords and affiliate marketing is all about. It also walks you through starting a campaign and choosing affiliate products. There are also examples on some of the campaigns that the author has done really well with. These examples did not give me new ideas but most of them were outdated and are not quite applicable due to new Google trademark rules.
In Google Profits, the best part of the book is where Wade shows you a real life test campaign, what he does each day from the birth of the campaign to the final 7th day where he is making good profits. Google Profits is NOT an ultra advanced Google AdWords course but more a overall step by step blueprint on how to make money with AdWords and Clickbank and it does a really good job of that. Highly recommended!